Sponsors: Packaging s lifeblood is the food, beverage, drug and personal care industries. These industries account for the preponderance of all dollars spent on packaging equipment, containers, materials, supplies and services. Food & Drug Packaging devotes all of its editorial to this market. The publication delivers analysis, trend and technical information at a depth that publications ...

Sponsors: Packaging is becoming a pivotal marketing tool joining the other P's of marketing - product, price, promotion and place. It's also a powerful sales tool. In fact, packaging is the last three feet and last three seconds of your marketing program. About 70% of all purchasing decisions are made in the store. Packaging is the silent salesman, telling the consumer about the product ...