Chris Tarrant Celador Productions for ITV, 1998 to present Well, it had to happen at some stage, but perhaps even we didn't expect this go-for-the-throat show to be such a huge success. The previous unconvincing let's raise the stakes show, Raise the Roof, was still fairly fresh in the memory, and this new show might have been just the same but with an extra 0 on the end of the budget.