Ayrshire is the birthplace of Open Golf, with Open championships courses at Troon and Turnberry, Ayrshire is the site of the very first British Open at Prestwick. It's also birthplace of Scotland's most famous poet, Robert Burns.

The Oban & Lorn Tourism Association focuses on Oban, in the county of Argyll, Scotland and its immediate surroundings - the ancient district of Lorn.