Companion Web site for The :30 Second Candidate television program, broadcast on PBS.

30 Second Candidate, The A PBS documentary supplement that features an historical timeline of U.S. political advertising on TV, a unit on the creation process From Idea to Ad, and Tricks of the Trade on how particular meanings and moods are manipulated. You can also find transcripts of the program. Ad Critical Political Site A small, hopfully growing collection of political TV ads. A special ...

An interview with Boston Univ. Prof. Tobe Berkovitz about buying political media used with the web-based case, Campaign '96: Third Party Time (Case Program, Kennedy School of Government, Harvard Univ.).