- Welcome to Sweet by Nature. SweetbyNature.com.au has come along way from it's humble beginnings as The Genuine Cookie Company. Founded in 1990 by Megan Rogers, our cookie range was first produced in Megan's home kitchen in inner suburban Melbourne. read more...... Want to see the people behind the marvellous creations that keep you coming back for more ..... Click on The Crew. What about the ...www.sweetbynature.com.au