MISC operates as an independent research and consulting unit providing strategic industry and market intelligence.

Saving Lives - Transport Accident Commission (TAC) In 1989, we told the Transport Accident Commission to be shocking. And, for the past decade they have been with thirty or so commercials with such themes as Drink-Drive Bloody Idiot and Speed Kills. Advertising as part of an integrated programme including Booze Bus presence and police equipped radar has contributed to an approximate 60% ...

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As Australia's pre-eminent provider of market research insight into the psychology of high involvement issues, Market Access delivers information that assists organissations to understand, and often change, the behaviour of selected target groups.