- Located in Newburyport, Massachusetts, Eureka Toys is the area's most unique specialty toy store. We offer fun and exciting educational toys for kids of all ages. The best way to see all we have to offer is to come browse our store - the following pages represent only a small sampling of what we have to offer. We are open from 9 a.m. to 9 p.m. Monday through Saturday and on Sunday from 12 p.m.www.eurekatoys.com