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The entire premise of Ogilvy on Advertising boils down to one simple statement ( coined by Claude Hopkins nearly 80 years ago in his book Scientific ...

A list of products including, Creative Advertising, New Edition, Ogilvy on Advertising, The Advertising Concept Book, Advertising (8th Edition), ...

Amazon.com: The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference (9781591841241): Steve Lance, Jeff Woll: Books.